Reviving the Vintage Look: Women’s Fashion of the 70s

With the resurgence of vintage fashion trends, it’s no surprise that 70s-inspired clothing and accessories are once again in vogue. Whether you’re a vintage clothing connoisseur or simply looking to try something new, the bohemian style of the 70s is a great place to start. From flowy maxi dresses and bell-bottom pants to fringe jackets and embroidered blouses, the options are endless when it comes to channeling your inner flower child. In this article, we’ll explore some of the key elements of 70s fashion and how you can incorporate them into your wardrobe today.

Reviving the Vintage Look: Women's Fashion of the 70s
Reviving the Vintage Look: Women’s Fashion of the 70s

The 70s: A Decade of Style

The 1970s was a decade of self-expression, with trends that were a stark contrast to the previous decade. The fashion of the 70s was a mixture of bold prints, vibrant colors, and different textures.

The Emergence of Bohemian Style

A defining feature of the fashion of the 70s was the emergence of bohemian style. The hippie movement of the late 60s influenced fashion designers to create a more relaxed and free-spirited look. In the 70s, women embraced long, flowing dresses, and skirts made of cotton, linen, or silk which featured vibrant colors, floral, or paisley prints. They styled them with embroidered tunics, floppy hats, and fringe bags for a bohemian-inspired look.

The bohemian trend also included the use of natural materials in fashion. Denim was one of the most popular fabrics in the 70s and was used to make jeans, shirts, and even jumpsuits. Additionally, leather, suede, and corduroy were also popular fabrics that became a staple in most fashion collections.

The Bold and Bright Colors of the 70s

The fashion sense of the 70s featured bold and bright colors that contradicted the neutral colors of the previous decade. Clothing for women during this era was characterized by hues of orange, yellow, lime green, and sky blue.

The color blocking trend that emerged during this decade involved the coordination of bright colors that complemented each other. The popular trend was to wear bold prints and patterns with bright and contrasting colors such as a colorful paisley top with bright orange pants.

The Glitz and Glam of the Disco Era

The fashion sense of women in the 70s was not limited to bohemian and bright colors but was characterized by the glitz and glam of the disco era. The likes of Donna Summer, Diana Ross, and Gloria Gaynor influenced fashion by sporting sequin dresses and jumpsuits that sparkled in the disco light.

The disco style featured metallic fabrics in silver and gold, along with high-waisted pants paired with cropped tops. Women also opted for tight-fitted clothing that showcased their curves such as jumpsuits, halter tops, and wrap dresses. Additionally, accessories such as hoop earrings and platform shoes were a staple in every disco look.

Staple 70s Pieces

The 70s fashion trend is one of the most iconic eras in fashion history. From bell-bottom pants, floral prints, to disco dancing, this era continues to inspire fashion designers today. Here are some of the staple 70s pieces that can still be seen in women’s fashion.

Bell Bottoms

Bell-bottoms were one of the biggest trends of the 70s. These pants are tight at the waist and thighs and flare out at the bottom. They were mostly made of denim or cotton and were worn by both men and women. Today, bell bottoms have made a comeback as a staple in women’s fashion, often paired with crop tops, tank tops, and graphic tees.

Maxi Dresses

Maxi dresses, which are long, flowy dresses that touch the ankles, were huge in the 70s. These dresses were made from lightweight fabrics that could move with the wind, making them perfect for dancing. Today, maxi dresses have evolved and can be found in a range of styles from bohemian to formal, making them a go-to summer dress for women.

Platform Shoes

The platform shoe was also one of the most iconic trends of the 70s. These shoes had a thick sole that gave the wearer height and confidence. Today, platform shoes have made a comeback in various styles such as sandals, boots, and sneakers. They are comfortable and add a stylish edge to any outfit.

  • Floral Prints

Floral prints were big in the 70s and are still popular today. These prints can be found on dresses, blouses, pants, and skirts. The patterns are bright and bold, adding a touch of vintage chic to modern-day fashion.

Fabrics and Materials

The 70s were all about free and comfortable silhouettes, which were achieved through the use of different types of fabrics, such as denim, corduroy, and suede. These fabrics were versatile and can be worn in different ways, from pants to jackets to dresses. Here are some subtopics to focus on to help you achieve that vintage 70s look.


Denim was one of the most popular fabrics in the 70s, and it remains a classic fabric today. Denim pants, jackets, and skirts are still in fashion. You can achieve that retro 70s look by combining denim with other vintage-inspired pieces or accessorize with vintage belts or jewelry.


Corduroy is another fabric that was commonly used in the 70s. Its soft and plush texture made it ideal for creating the relaxed silhouettes that were popular in that era. Corduroy pants and jackets can give a chic but casual vibe to your outfit, and it can be worn on its own or layered with other fabrics.


Suede was also a popular material in the 70s. It was used to make jackets, skirts, and dresses that had a bohemian vibe. Suede can add a touch of luxury to any outfit and can be worn during any season, making it a versatile material to add to your wardrobe.


The 70s era was all about making a fashion statement with accessories. Here are some of the most popular accessories that were used to accentuate outfits during this period:


Jewelry was an essential part of fashion during the 70s era. Chunky necklaces, large hoop earrings, and long dangling earrings were all popular choices. Other popular jewelry pieces included bangles, bracelets, and rings.


Hats were a staple of 70s fashion and were often used to complete a look. Popular styles included floppy hats, berets, and fedoras. These hats came in various materials such as wool, suede, and leather.


Bags were not just a utilitarian accessory during the 70s, but a statement piece for the outfit. Shoulder bags and crossbody bags were popular options. Materials such as leather, suede, and crochet were commonly used.


Sunglasses were also a staple accessory during the 70s and came in various styles and shapes. Popular choices included oversized frames, aviators, and round frames.

70s-Inspired Fashion Today

The 1970s was a decade of fashion experimentation and self-expression. From the free-spirited bohemian look to the disco fever style, the seventies continue to inspire fashion today.

Key Trends

Some of the most popular 70s fashion trends that have made a comeback in recent years include:

  • Flare jeans and pants
  • Platform shoes and boots
  • Maxi dresses and skirts
  • Fringe details
  • Wide-brimmed hats

Modern Twist

To wear the vintage 70s look without feeling like you’re in a costume, it’s essential to incorporate modern pieces. Think of them as updates to the classic seventies look. For example:

  • Pair a blouse with a bold, psychedelic print with modern denim jeans.
  • Wear platform shoes with a tailored blazer and pants for a contemporary look.
  • Accessorize your 70s-inspired maxi dress with modern jewelry to make it look current.

Colors and Fabrics

The color palette of the seventies was warm, earthy, and bold. To revive the vintage look, incorporate mustard yellow, burnt orange, and deep brown into your outfit. You can also opt for fabrics that were popular in the seventies such as suede, velvet, denim, and corduroy.

Don’t be afraid to mix and match prints and textures to create a unique look. The key is to find a balance between vintage and modern styles.

How to Style 70s-Inspired Pieces

If you’re wondering how to put together outfits inspired by the 70s, we’ve got you covered. With a few key pieces and some tips on how to style them, you can add a touch of retro to your wardrobe in a modern way. Here are some ideas:

1. Bell Bottom Pants

Bell bottoms are a staple of 70s fashion, and they’re making a comeback. However, you need to be careful when pairing them with modern pieces so they don’t look too costume-y. Here’s how:

  • Wear them with a tucked-in blouse or a crop top to balance out the proportions.
  • Accentuate your waist with a belt to create an hourglass figure.
  • Pair them with platform shoes or high heels to elongate your legs and create a sleek silhouette.

2. Denim Jacket

A denim jacket is a timeless piece that has been around for decades. However, to give it a 70s twist, opt for a distressed or faded jacket. Here are some ways to wear it:

  • Wear it with a paisley maxi dress to create a bohemian look.
  • Pair it with flared corduroys and a blouse for a casual yet stylish outfit.
  • Layer it over a turtleneck and flared jeans for a classic 70s look.

3. Print Blouses

Print blouses were huge in the 70s, and they’re still popular today. Here’s how to style them:

  • Pair them with high-waisted jeans and platform shoes for a retro look.
  • Wear them with a leather skirt and ankle boots for a modern twist.
  • Tuck them into a pair of flared pants and add a belt to accentuate your waist.

4. Fringe Details

Fringe is a fun and flirty detail that was all the rage in the 70s. Here are some ways to incorporate it into your wardrobe:

  • Wear a fringe vest over a simple white t-shirt and skinny jeans for a casual look.
  • Pair a fringe skirt with a denim jacket and ankle boots for a stylish outfit.
  • Accessorize with a fringe purse or earrings to add a pop of retro to any outfit.

5. Platform Shoes

Platform shoes were a huge trend in the 70s, and they’re back in a big way. Here are some ways to style them:

  • Pair them with flared jeans and a printed blouse for a bohemian look.
  • Wear them with a midi dress and a denim jacket for a casual yet stylish outfit.
  • Pair them with a leather skirt and a fringe vest for a retro-inspired look.

6. Jumpsuits

Jumpsuits were a staple of 70s fashion, and they’re making a comeback. Here are some tips on how to style them:

  • Opt for a jumpsuit in a fun print or bold color to make a statement.
  • Pair it with platform shoes or high heels to elongate your legs and create a sleek silhouette.
  • Accessorize with a belt to accentuate your waist and create a more flattering shape.

With these tips, you can easily incorporate pieces inspired by the 70s into your wardrobe in a modern and chic way. Whether you opt for bold prints, fringe details, or platform shoes, you’re sure to turn heads with your stylish retro-inspired outfits.

Frequently Asked Questions

Questions Answers
Q: Where can I find vintage 70s fashion? A: You can find vintage 70s fashion at thrift stores, online vintage shops, and even some mainstream retail stores that carry retro styles.
Q: How can I incorporate 70s fashion into my modern wardrobe? A: You can incorporate 70s fashion into your modern wardrobe by mixing vintage pieces with contemporary ones, or by finding modern pieces that have a 70s-inspired look.
Q: What kind of accessories were popular in the 70s? A: Popular accessories in the 70s included floppy hats, platform shoes, chunky jewelry, and oversized sunglasses.
Q: What were popular colors in 70s fashion? A: Popular colors in 70s fashion included earth tones such as brown, orange, and mustard yellow, as well as bold hues like bright pink and electric blue.
Q: What kind of fabrics were used in 70s fashion? A: Common fabrics used in 70s fashion included denim, corduroy, suede, and polyester.
Q: Was makeup important in 70s fashion? A: Yes, makeup was an important part of the 70s fashion look. Trends included bold eye makeup and nude or glossy lips.

Thanks for Reading!

We hope this article has been helpful in providing inspiration for reviving the vintage look of women’s fashion from the 70s. Remember to have fun experimenting with different pieces, and don’t be afraid to mix old with new. Stay tuned for more fashion tips, and be sure to visit our site again soon!

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