Revive the Groovy Style with 1970s Women’s Fashion

The fashion trend of the 1970s is iconic for being a time of self-expression and boldness. It’s a unique blend of glamour and simplicity that created a timeless wardrobe staple for every woman. Fashionistas have revived several styles of the era and have added their own spin to it. It’s time to consider adding some ‘groovy’ elements to your wardrobe and elevate your fashion game. Let’s take a look at how to revive the groovy style with 1970s women’s fashion.

Revive the Groovy Style with 1970s Women's Fashion
Revive the Groovy Style with 1970s Women’s Fashion

What is 1970s Women’s Fashion?

1970s Women’s Fashion refers to the clothing and accessories worn by women during the 1970s era and is influenced by the hippie, disco, and punk cultures. The fashion trends during this period were a reflection of the social and political changes happening at the time. Women began to value comfort over traditional fashion norms, which led to the rise of loose-fitting clothes and natural fabrics like cotton and linen.

Styles of Clothing

The 1970s were an important time for fashion as it was a period of transition from the traditional conservative 50s and 60s to a more individualistic and free-spirited fashion. Women’s fashion in the 1970s was characterized by a variety of styles including maxi dresses, hot pants, and jumpsuits.

  • The maxi dress was a popular clothing style during the 1970s. It was a long dress that reached down to the ankle which was made of soft, flowy fabrics like chiffon, silk, and cotton. This dress style was loose and comfortable, and women embraced it for its versatile nature as it was perfect for both casual and formal events.
  • Hot pants were also a trend during the 1970s. These shorts were typically made of denim or corduroy and were very short, often reaching mid-thigh. They became popular because they were comfortable and easy to wear while still being stylish.
  • The jumpsuit was another 1970s fashion trend that remained popular for many years. It was a one-piece garment that combined a shirt and pants, typically made of a soft, stretchy fabric like polyester. The jumpsuit was the epitome of comfort and style, and women loved wearing them to both casual and formal events.


Accessories were an important part of 1970s Women’s Fashion. It was the era of experimentation and women were not afraid to mix and match different types of accessories to create their own unique style. Some of the most popular accessories during this time were:

  1. Huge sunglasses made a statement and were a common accessory in the 1970s.
  2. Platform shoes and boots were popular in the 70s as they added a little height to outfits without making women feel uncomfortable. The platform sole was made of cork or wood, and the shoe design was often colorful and bold.
  3. Another accessory that was popular in the 1970s was the floppy hat. This hat was designed in various styles and colors, although most were made with soft, malleable fabric that could be shaped easily. It was the perfect accessory for a sunny day out or a trip to the beach.

Overall, 1970s Women’s Fashion was a reflection of the times and the changing attitudes towards fashion. Women’s clothing during this era was all about comfort, individuality, and self-expression. The fashion trends of the 1970s are still looked upon today, and we can still see its influences in the fashion styles of today.

What are the Key Elements of 1970s Fashion?

The 1970s was a decade of great change and rebellion, which highly influenced the fashion scene. The hippie subculture and disco era came into spotlight, bringing along some unique and timeless fashion trends. Here are the key elements of 1970s Women’s Fashion that made a statement back then and are still prevalent today.

Bell-Bottom Pants

Bell-bottom pants were a 1970s fashion staple and a symbol of the disco era. These pants featured a flared leg, starting tight around the thighs and gradually becoming wider towards the bottom. They were made in a variety of fabrics, including denim, corduroy, and velvet, and were often adorned with embellishments such as embroidered flowers or sequins.

Peasant Blouses

Peasant blouses were a must-have item in the 1970s fashion wardrobe. They were typically made with lightweight fabrics such as cotton or linen, with flowing, loose-fitting shapes and often incorporated lace or embroidery detailing. These blouses were often paired with a pair of jeans or a maxi skirt.

Platform Shoes

Platform shoes were an iconic 1970s fashion trend that made a statement with their chunky and elevated soles. These shoes came in a variety of styles, from sandals to boots, and were often adorned with funky embellishments such as glitter or sequins. Platform shoes added height and an element of fun to any outfit.

Leather Jackets

Leather jackets were a symbol of rebellion in the 1970s fashion scene. These jackets were typically cropped, adorned with zippers and studs, and came in bold colors such as black, brown, and red. Leather jackets added an edgy and cool element to any outfit and were often paired with jeans and boots.

Maxi Dresses

Maxi dresses were a popular 1970s fashion trend that featured long flowing dresses with bright and bold prints. These dresses often had long or bell sleeves and were made from lightweight and comfortable materials such as cotton or chiffon. They were versatile and could be worn for various occasions, from casual outings to formal events.


Jumpsuits were another iconic 1970s fashion trend that made a statement with their flattering and figure-hugging silhouettes. These jumpsuits often had wide legs, a cinched waist, and a plunging neckline. They were often made from shiny and metallic fabrics and were perfect for a night out on the town.

How to Incorporate 1970s Fashion into Your Wardrobe?

If you are looking to add some retro flavor to your wardrobe, the 1970s is an era that should definitely be on your radar. The fashion of the 70s was all about being bold, adventurous, and free-spirited, and it has continued to influence fashion trends to this day. Here are some tips for incorporating 1970s fashion into your wardrobe:

Mix and Match Modern and Vintage Pieces

To nail the 70s look, don’t be afraid to mix and match modern and vintage pieces. Pair a vintage blouse with a modern maxi skirt, or wear flared jeans with a modern blouse. This creates a contemporary yet retro look that is sure to turn heads.

Experiment with Print and Textures

Prints and textures were a staple of 1970s fashion, so incorporating these into your wardrobe is a must. You can try a bold geometric print dress or a funky floral blouse. Textured fabrics like velvet or corduroy can also give a nod to the 70s while still looking current.

Layer with Accessories

Accessories are key to perfecting the 70s look. Think oversized, statement pieces like hoop earrings, stacked bangles, and chunky necklaces. You can also add a floppy hat or a colorful scarf to complete the look.

Style with the Right Attitude

Finally, the most important part of incorporating 1970s fashion into your wardrobe is the attitude you bring to it. The 70s was all about free expression and individuality, so embrace your unique style and wear your pieces with confidence. Remember, fashion is about having fun and expressing yourself, so don’t take it too seriously.

What are the Do’s and Don’ts of 1970s Fashion?

The 1970s was defined by bold, colorful and experimental fashion. Women’s fashion in the 70s was all about self-expression. At that time, clothing and accessories served as personal statements that reflected one’s sense of style, culture, and political beliefs.

The Do’s of 1970s Women’s Fashion

Here are some of the Do’s of 1970s Women’s Fashion:

  • Wear bold and bright colors: The 1970s was a time of playful fashion, so don’t be afraid to try bold and bright colors. Colors like orange, pink, yellow and purple were popular during the decade.
  • Experiment with different textures and patterns: The ’70s was all about mixing and matching different textures and patterns. Floral and geometric prints were particularly popular, as were corduroy, denim, and suede fabrics.
  • Opt for comfortable and flowy clothing: The 70s was a time of free-spirited fashion, and flowy and comfortable clothing was all the rage. Think maxi dresses, bell-bottoms or wide-legged pants, loose tops, and kaftans.
  • Accessorize with statement jewelry: A piece of statement jewelry can add some flair to any outfit. Go for large hoop earrings, chunky necklaces, or oversize sun hats.

The Don’ts of 1970s Women’s Fashion

While the fashion trends of the 70s were fun and playful, there were also some major fashion faux pas that should be avoided. Here are some of the fashion don’ts of the 70s:

  • Wearing poor quality or ill-fitting clothing: Clothing that is too tight or too big can ruin any outfit. The same goes with poor quality clothes that can easily fall apart or look faded.
  • Overusing fringe or sequins: While fringe and sequins were popular during the 70s, overusing them can make an outfit look tacky and overdone.
  • Wearing inappropriate costumes: Dressing up in costumes is all fun and games during Halloween, but it shouldn’t be done on a daily basis. Keep the costumes for special occasions.

How to Style Your Hair and Makeup for 1970s Fashion?

The 1970s women’s fashion is an iconic style known for its colorful, bold, and carefree vibe. Although the fashion sense of the ’70s is easily recognizable, creating the right look can be somewhat tricky. To look the part, you will need to know how to style your hair and makeup properly. Here is a guide on how to achieve the perfect ’70s hairstyle and makeup look:


The ’70s fashion embraced natural hair looks. Popular styles included loose waves, natural curls, and braids, giving women a laid-back and effortless appearance. Most women with long hair opted for an updo, especially when attending formal events. Here are a few ways you can style your hair for 1970s Women’s Fashion:

  • Loose Waves: You can create loose waves by wrapping your hair around a curling iron or flat iron. This technique will help you achieve a loose and flowing hairstyle.
  • Natural Curls: If you have naturally curly hair, then the ’70s were made for you. Use a diffuser while blow-drying your hair to enhance your curls and keep them bouncy and natural-looking.
  • Braids: Braids are another popular hairstyle that perfectly fits the ’70s fashion. You can try French braids, Dutch braids, or Box braids, depending on your preference.
  • Updos: For formal events or occasions, you can stick your hair up in an updo. Some popular updos at the time included beehives, chignons, and topknots.


The ’70s fashion was all about bold and vibrant makeup that accentuated a woman’s natural beauty. For a perfect 1970s-inspired makeup look, consider the following:

  • Natural and Dewy Look: The natural and dewy look was popular in the ’70s, and it involves keeping your makeup light and fresh. You can achieve this by using a light foundation, a peach-colored blush, and matching eyeshadow to give your skin a natural glow.
  • Bold and Colorful Eyeshadow: Bold and vibrant eyeshadow was also a hit in the ’70s. Colors like purple, green, and blue were popular, and women experimented with different shades to produce different looks.
  • Nude or Red Lips: You cannot go wrong with nude or red lips when it comes to the ’70s fashion. Nude lips give you a fresh and dewy look, while red lips offer a bold and fearless appearance.
  • Styled Brows: Thick and styled brows were another iconic feature of the ’70s makeup look. A good brow pencil will help you achieve this look, giving you a natural yet bold appearance.

With the right hairstyle and makeup, you can achieve the perfect ’70s look, a flash from the past that will leave you looking trendy and fashionable today.

Where to Shop for 1970s Fashion?

Ready to channel your inner disco queen? Find the grooviest 1970s fashion pieces by checking out these following shops:

Vintage and Thrift Stores

If authenticity is what you’re after, then rummaging through vintage and thrift stores is your best bet. These stores are often home to unique finds that are hard to come by in modern-day fashion. Plus, you’ll save some bucks, as most of the pieces sold here are second-hand and relatively cheaper than their modern-day counterparts. Just be prepared to spend some time digging around, as these shops can be a treasure trove of clothing and accessories from different eras.

Online Vintage Shops

If you don’t have the patience for the hunt, then shopping online is your next viable option. Online vintage shops such as Etsy, Beyond Retro, and The RealReal offer a wide selection of 1970s fashion pieces that have been meticulously curated to ensure quality and authenticity. Sure, these pieces can come with a heftier price tag, but think of it as a worthy investment for a statement piece that you can wear for years to come.

Department Stores with Retro Collections

Of course, you can always count on department stores to carry retro collections that are both fashion-forward and practical. Stores like Anthropologie, Free People, and Nordstrom have dedicated sections for 1970s-inspired clothing and accessories that cater to both nostalgic and modern sensibilities. The best thing about these stores is that you can easily mix and match pieces from different eras, giving you more styling options.

Modern-Day Designers with 1970s Flair

If you’re the type of person who wants to stay on-trend but still wants to pay homage to the disco era, then check out modern-day designers who offer 1970s-inspired pieces. Designers like Gucci, Chloe, and Isabel Marant have been creating collections that feature elements inspired by the 1970s, such as wide-leg pants, flowy blouses, and platform shoes. These pieces are a perfect fusion of retro and contemporary fashion that you can easily incorporate into your everyday wardrobe.

Local Markets and Fairs

If you’re lucky enough to live in an area where local markets and fairs thrive, then make sure to check them out. These places are often home to small vendors who specialize in vintage clothing and accessories. You’ll be surprised at the unique 1970s pieces you can find here, from bohemian maxi dresses to colorful statement necklaces.

Your Mom’s Closet

Last but definitely not least, raid your mom’s closet. The 1970s fashion era left a lasting impact on fashion, which means there’s a good chance that your mom might still have a few pieces that have stood the test of time. Take a peek inside her closet and see if there’s anything you can borrow or inherit. Who knows, you might find a hidden treasure that will complete your retro fashion look.

Frequently Asked Questions

Questions Answers
What were the popular fabrics in the 1970s women’s fashion? The popular fabrics in the 1970s women’s fashion were polyester, spandex, satin, and chiffon.
What are the must-have accessories for achieving the groovy style? The must-have accessories for achieving the groovy style are platform shoes, big sunglasses, hoop earrings, and a headband.
Can 1970s women’s fashion be worn today? Definitely! 1970s women’s fashion is making a comeback, and you can definitely wear it today.
Where can I find 1970s-inspired clothing and accessories? You can find 1970s-inspired clothing and accessories in vintage stores, thrift shops, and even online shopping sites.
Can I wear a bell bottom jeans for a formal occasion? It depends on the occasion. If the dress code is formal, it’s better to opt for a more conservative style of clothing.
What colors were popular in the 1970s? Bold and bright colors such as orange, yellow, and green were popular in the 1970s.

Thank You for Grooving with Us!

We hope you enjoyed this journey back in time to the groovy era of the 1970s. Remember, fashion always repeats itself, so keep an eye out for 70s-inspired clothing and accessories on your next shopping trip. Don’t forget to subscribe to our website for more fashion tips and trends!

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