Are you feeling groovy and looking to add some flair to your wardrobe? Enter the world of 70s women’s fashion! The colorful and vibrant styles of the disco era have made a comeback and it’s time to rock them like a pro. From bell-bottoms to platform shoes, there are endless ways to channel your inner hippie. In this article, we will guide you through the latest tips and tricks on how to style 70s women’s fashion to perfection. Get ready to turn heads and stand out in the crowd!

The Evolution of 70s Womens Fashion
The 70s was a decade of change in every aspect of society, including fashion. From the beginning to the end of the decade, the fashion industry saw new styles and trends emerge as each year passed. Here, we’ll take a look at the evolution of 70s womens fashion.
Early 70s Fashion
At the beginning of the 70s, the fashion trends were still influenced by the late 60s, which were all about hippie fashion, less structured clothing, and bold prints and patterns. This period was often called the “flower power” movement and inspired fashion trends that continued into the early years of the 70s.
The 70s began with flowing dresses, bell-bottom trousers, tie-dye, and more. Women’s clothing was all about embracing freedom and individuality. Everything was colorful, fun and relaxed, which reflected the overall mood of the beginning of the decade.
Mid-70s Fashion
By the mid-70s, the flower power movement had receded, and music genres like disco started emerging. Fashion trends began to shift towards more flamboyant and showy clothing that reflected the disco era. Glittery fabrics, jumpsuits, and platform shoes were in vogue.
For women, the mid-70s fashion was all about glamour and glitz. From the iconic halter tops to the high-waisted pants, clothing started to be more form-fitting and structured. The leisure suit trend became prominent, with matching shirt and pants in a luxurious velvet texture, making them perfect for dancing the night away.
Late 70s Fashion
By the late 70s, fashion had shifted towards the more casual look with a focus on denim and sportswear. Women’s fashion trends included high-waisted jeans, denim jackets, and jumpsuits. Even popular culture icons such as Farrah Fawcett had their own influence in fashion, inspiring the Farrah Fawcett hairdo, also known as the “feathered flip.”
The punk movement in music and fashion also emerged during that time. The punk fashion trend saw ripped jeans, heavy boots, and fitted tops. It was during this time that clothing started to embody the beginnings of what we would refer to as fashion today.
As the decade came to a close, it was clear that 70s fashion had left its permanent mark on the fashion industry with timeless pieces such as the jumpsuit and high-waisted jeans.
Key Elements of 70s Womens Fashion
The 70s fashion era was all about experimentation and expressing oneself. The clothes were a reflection of the social movement and cultural shift that was happening at the time. From bold prints to flowing silhouettes, there were many key elements that define iconic 70s womens fashion. Here are some of the essential pieces and accessories that defined the decade:
Bell-Bottoms
Bell-bottoms were a staple of 70s fashion. These pants had a tight fit around the thighs and flared out from the knees, creating a bell-like shape. They were often made from denim and came in a variety of colors. Bell-bottoms were usually worn with platform shoes to elongate the legs and complete the look.
Platform Shoes
Platform shoes were another key element of 70s fashion. These shoes had a thick sole that added height and made a statement. Platforms came in many different styles, from sandals to boots, and were worn with a variety of outfits. They were often made from suede or leather and came in bold colors or patterns.
Maxi Dresses
Maxi dresses were popular in the 70s and were often made from lightweight fabric with bold prints or patterns. These dresses were long, flowing, and had a bohemian vibe. They were often styled with chunky jewelry and either platform shoes or sandals.
Crop Tops
Crop tops were another trend that emerged during the 70s. They were usually worn with high-waisted bell-bottoms or skirts. Crop tops often had intricate detailing or patterns, and they were a staple of the disco era.
Floppy Hats
Floppy hats were a popular accessory in the 70s. These hats were usually made from straw or felt and had a wide brim. They were often worn with maxi dresses or other bohemian-inspired outfits and were a great way to complete the look.
How to Incorporate 70s Womens Fashion into Your Wardrobe
If you love the retro 70s style but are not sure how to incorporate it into your daily wardrobe, we have you covered! Here are some tips and tricks to help you integrate elements of 70s womens fashion without looking like you’re in a costume.
1. Bohemian Prints
Boho chic was a major trend in the 70s, and bohemian prints are a fantastic way to add some retro flair to your wardrobe. Whether it’s a flowy maxi dress or a vintage-inspired blouse, bohemian prints are perfect for adding a touch of 70s fashion to your look. You can also pair these prints with modern pieces for a more updated interpretation of the trend. Try a bohemian print blouse with high-waisted jeans and ankle boots for a chic and timeless look.
2. Flared Jeans
Flared jeans are a staple of 70s fashion and can easily be incorporated into your wardrobe today. These classic jeans are incredibly flattering and can be dressed up or down depending on the occasion. For a casual daytime look, pair your flared jeans with a tucked-in blouse and wedges. For a night out, dress them up with a blazer and heels for a more polished and sophisticated look.
3. Platform Sandals
Platform sandals were all the rage in the 70s, and they are making a comeback today. These chunky sandals are perfect for adding a touch of retro appeal to any outfit. Pair them with a midi or maxi dress for an effortless boho look, or keep it casual with high-waisted shorts and a cropped t-shirt. You can also go for a more modern look by pairing platform sandals with a midi skirt and a denim jacket.
- When wearing platform sandals, keep in mind that they are the statement piece. Pair them with simple and understated clothing to avoid looking over-the-top.
70s Womens Fashion for Different Body Types
The 70s was an era of self-expression and individuality, and fashion was no exception. From bohemian dresses to wide-leg pants, the 70s had something for everyone. Here are some tips and inspiration for rocking 70s womens fashion no matter your body type.
Hourglass Figure
If you have an hourglass figure, you’re in luck – the 70s were all about emphasizing curves. Look for fitted tops and high-waisted bottoms to accentuate your waist. Wrap dresses and maxi skirts are also great options. Don’t be afraid to go bold with prints and patterns, but make sure they’re in proportion with your body.
Pear-Shaped Figure
If you have a pear-shaped figure, the goal is to balance out your proportions. Wide-leg pants and A-line skirts are perfect for this. Look for tops with statement sleeves or ruffles to draw attention upwards. Avoid anything too tight-fitting on your lower half, and opt for darker colors to minimize your hips and thighs.
Apple-Shaped Figure
If you have an apple-shaped figure, the goal is to elongate your torso and create a cinched waistline. Look for flowy tunics and dresses that skim over your midsection. High-waisted pants and flared jeans are also great options. Belted jackets and vests can create the illusion of a waistline, just make sure they hit at the smallest part of your waist.
Straight/Shapely Figure
If you have a straight or shapely figure, the key is to create curves. Look for tops with ruching or ruffles to add volume to your bust and hips. Flared jeans and maxi skirts can also create the illusion of fuller hips. Opt for bold colors and prints to add dimension to your frame.
Top 70s Womens Fashion Brands and Designers
The 1970s marked a shift towards more individualistic and diverse fashion style, and various designers and brands made a name for themselves during this era. Here are the top 70s fashion brands and designers that epitomize the unique and eclectic style of the era:
1. Diane von Furstenberg
Diane von Furstenberg burst onto the fashion scene in the early 70s with her iconic wrap dress. The wrap dress became an instant hit because of its effortless, feminine style and versatility. Diane von Furstenberg’s designs were bold, colorful, and playful, featuring unique prints and patterns.
2. Halston
Roy Halston Frowick, better known as Halston, was a prominent fashion designer during the 70s. He was best known for his minimalist designs that emphasized simplicity and elegance. Halston’s signature style was slinky, draped dresses and separates in luxurious fabrics like silk and cashmere.
3. Yves Saint Laurent
One of the most influential fashion designers of the 20th century, Yves Saint Laurent was at the forefront of the fashion scene during the 70s. He revolutionized women’s fashion by introducing androgynous clothing, such as the iconic Le Smoking tuxedo suit for women. Saint Laurent’s clothing was known for its clean lines, tailored cuts, and exquisite craftsmanship.
4. Vivienne Westwood
Vivienne Westwood was a leading figure in the punk rock movement of the 70s and helped define the era’s fashion. Her designs were characterized by their eccentricity, deconstructed silhouettes, and use of unconventional materials. Westwood’s influence can still be seen today in modern punk and alternative fashion.
5. Mary Quant
Mary Quant was an iconic fashion designer and entrepreneur who rose to prominence in the 60s and continued to have an impact on fashion during the 70s. She is credited with popularizing the mini skirt and hot pants, which became symbolic of the era’s sexual liberation. Quant’s designs were playful, colorful, and daring, with an emphasis on fun and youthfulness.
Beyond these five influential designers, there were many other brands and labels that epitomized the unique style of the 70s, such as Gucci, Diane Keaton, and Calvin Klein. Whether you’re looking to recreate the bold and colorful styles of the disco era or incorporate elements of 70s fashion into your modern wardrobe, these designers and brands provide endless inspiration.
How 70s Womens Fashion is Influencing Modern Trends
The fashion trends from the 70s era have made a significant comeback in recent years. From the bell-bottom pants to the bold prints, 70s womens fashion is leaving an impact on modern-day clothing. This fashion revolution is not just limited to the style industry, but also involves the beauty and hair industry. Read on to learn more about how the iconic 70s womens fashion is inspiring modern trends.
The Return of the High-Waisted Bottoms
The high-waisted bottoms were one of the signature styles from the 70s. The trend was embraced by women across the globe as it was not only fashionable but also highly practical. Today, we see the comeback of high-waisted denim pants, shorts, skirts, and even swimsuits. High-waisted bottoms are versatile and flattering on all body types, which is why they have become a popular choice among modern women.
Patterns and Prints
The 70s were all about bold, psychedelic prints and patterns. From large florals to modernistic swirls, the fashion from the 70s was never afraid to mix and match different patterns to create an eye-catching look. Today, we see this trend making a comeback with the rise of the maximalist style. From prints to patterns, designers are experimenting with bold colors and designs that draw inspiration from the era of the 70s.
Bohemian Vibe
The bohemian vibe from the 70s is back in full force. The bohemian style is all about comfort meets style, embracing a free-spirit mentality and a mix of patterns, textures, and colors. The popular bohemian trend from the 70s was seen in maxi dresses, loose-fitting trousers, peasant tops, and a lot of different accessories. Today, the bohemian style remains popular with fashion enthusiasts across the globe who channel their inner hippie vibe with fringe jackets, wide-brimmed hats, statement jewelry, and layered looks.
The Power of the Flares
One of the most recognizable trends from the 70s are the flared pants. With a strong comeback in recent years, this style has evolved to various forms. The modern-day flares incorporate different textures, prints, fabrics, and finishes. The trend is no longer limited to basic denim; it has diversified to include leather, velvet, corduroy, and even sequins. This trend is all about standing out and making a statement with your attire.
The Love for Vintage
The 70s style is not just impacting modern-day fashion trends; it is adding character and charm to the fashion industry. Vintage clothing has become an integral part of fashion, and designers are incorporating retro styles into their collections to create a new and unique look. Vintage clothing from the 70s is not just a trend; it is a statement and a way to express the love for timeless fashion.
The Hair and Makeup Revolution
The 70s style was not just about fashion; it represented a cultural shift that embraced individualism and self-expression. The makeup in the 70s was all about bold colors, shimmering glitter, and extravagant lashes. The hair styles were big, voluminous, and free-spirited. Today, designers and celebrities draw inspiration from the 70s hair and makeup trends to create a contemporary look that’s both daring and nostalgic.
Frequently Asked Questions
Questions | Answers |
---|---|
What are some top fashion trends from the 70s? | Some top fashion trends from the 70s include bold prints, flared pants, platform shoes, and maxi dresses. |
Can I mix and match modern clothing with 70s fashion? | Absolutely! Mixing and matching modern clothing with 70s fashion can create a unique and personal style. |
Do I need to wear a lot of accessories to rock 70s fashion? | Not necessarily. A few key accessories like big sunglasses or a floppy hat can add a touch of 70s style to any outfit. |
What colors were popular in 70s fashion? | Burnt oranges, yellows, and browns were popular in 70s fashion. Earthy tones were also in trend during this era. |
Can men also rock 70s fashion trends? | Yes, men can rock 70s fashion trends like bell-bottomed pants, bold patterns, and platform shoes. |
What kind of hairstyles were popular in the 70s? | Afros, long straight hair, and shaggy cuts were popular hairstyles in the 70s. |
Thanks for Joining the 70s Fashion Revolution!
Now that you know how to rock 70s women’s fashion today, it’s time to let your inner flower child shine. Remember to have fun with your outfit choices and experiment with mixing and matching modern fashion with 70s trends. Thanks for reading and be sure to come back for more fashion tips and inspiration!