Get the Groovy 70s Look with Women’s Fashion

Step back in time and embrace the groovy 70s look with today’s women’s fashion. The 70s was an era of flamboyant fashion choices, and now it’s making a comeback. This includes bell-bottom denim, platform shoes, and flowy maxi dresses. The key is mixing old and new styles to create an eclectic and effortless vibe. Read on for our top tips on how to get this retro look.

Get the Groovy 70s Look with Women's Fashion
Get the Groovy 70s Look with Women’s Fashion

The Icons of 70s Fashion

The 70s was a decade of cultural change, marked by the rise of feminism, disco, and a general sense of liberation. Women’s fashion of the time reflects this new-found freedom with playful, expressive, and eclectic styles. If you’re looking to get the groovy 70s look, here are the timeless fashion icons you need to know about:

Bohemian Style

The bohemian style, also known as boho, remains a key trend in modern-day fashion, but it first emerged in the 70s. Think long, flowing dresses, breezy blouses, and peasant skirts decorated with paisleys, florals, and intricate embroidery. Bohemian style is all about free-spiritedness and playfulness, so don’t be afraid to mix and match patterns, layer clothing, and accessorize with chunky jewelry, floppy hats, and fringe bags.

Platform Shoes

The 70s was the decade of the platform shoe, which can be traced back to the disco scene. Platform shoes feature a thick sole and heel that add height to the wearer. They come in various shapes such as sandals, loafers, and boots, and are often adorned with metallic accents, chunky buckles, and vivid colors. Pair them with wide-leg pants or maxi dresses for an authentic 70s look.


Another iconic element of 70s fashion is the bell-bottom pant, which flares out from the knee downwards like a bell. It was popularized by counterculture icons such as Janis Joplin and Jimi Hendrix, who wore them with tie-dye shirts and leather jackets. Today, bell-bottoms have been reinvented into high-waisted flares that look great paired with a cropped top or a tucked-in blouse.

How to Incorporate 70s Fashion into Your Wardrobe

The 70s fashion era showcased a unique blend of casual and chic styles that are still relevant to this day. If you’re looking to add a retro-inspired look to your everyday wardrobe, here are some tips on how to incorporate 70s fashion into your closet without sacrificing your personal style.

1. Start with statement pieces

The key to nailing the 70s look is to find statement pieces that reflect the era’s signature silhouettes and designs. Start by investing in a few key items like flared jeans, platform shoes, or a denim jacket. You can then build up your look by pairing these statement pieces with simpler, modern pieces like a basic tee, a blazer, or a sleek bag.

2. Mix and match patterns

The 70s was all about mixing and matching prints and patterns, so don’t be afraid to experiment! Try pairing a bold floral top with an abstract printed skirt or a paisley scarf with a striped shirt. Just remember to keep your outfit balanced and cohesive by sticking to complementary colors and styles.

  • Pro-tip: If you’re unsure about mixing patterns, start by pairing a patterned piece with a solid colored item.

3. Accessorize with vintage-inspired jewelry

Jewelry was a key element in 70s fashion, and adding vintage-inspired pieces to your modern wardrobe can instantly elevate your look. Look for long beaded necklaces, oversized hoop earrings, or chunky bracelets to add a touch of retro glam to any outfit.

  • Pro-tip: Mix and match your vintage-inspired jewelry with modern pieces for a contemporary twist.

4. Incorporate retro fabrics

The 70s was known for its unique fabrics like velvet, suede, and corduroy. Adding these textures to your outfit can give you an instant 70s vibe. Look for suede boots, corduroy pants, or a velvet blazer to incorporate these retro fabrics into your wardrobe.

  • Pro-tip: Try pairing one retro fabric piece with modern fabrics like cotton or denim for a balanced and updated look.

5. Experiment with different lengths

The 70s was all about experimenting with new hemlines, from mini skirts to maxi dresses. Try incorporating different hemlines into your wardrobe, like a midi dress or a knee-length skirt. Play with proportions by pairing a long skirt with ankle boots or a short dress with over-the-knee boots.

  • Pro-tip: If you’re new to experimenting with different lengths, stick to one length and style it with different shoes and accessories.

Creating the Ultimate 70s Outfit

Looking for a guide to help you put together a stylish 70s-inspired outfit that is both modern and retro? Here are some tips for creating the ultimate 70s outfit that will make you stand out from the crowd.

Start with the Basics

The key to creating the perfect 70s-inspired outfit is to start with the basics. This means choosing items that were popular in the 70s, such as high-waisted flared jeans and flowy blouses. Pair these basics with modern touches, such as a leather or suede jacket or a statement belt to tie the look together.

  • Choose flared pants or bell-bottoms that are fitted at the hips and thighs but flare out at the knee to create that classic 70s silhouette.
  • For a fun and quirky touch, opt for wide-legged jumpsuits, which were also popular in the 70s.
  • Accessorize with platform shoes or boots that add height and elongate the legs.

Embrace Prints and Colors

The 70s were all about bold prints and bright colors, so embrace this aesthetic to create a true 70s-inspired look. For example, experiment with paisley or floral prints, bold geometric patterns, and tie-dye. Pair these prints with bold, solid colors that evoke the warm hues of the era, such as burnt orange, mustard yellow, and rust red.

Don’t Forget the Hair and Makeup

To complete your 70s-inspired look, it’s important to pay attention to hair and makeup. The key to seventies hair is volume, so go for big, bouncy curls or straight, sleek hair with a center part. For makeup, opt for natural-looking foundation, nude or pink lipstick, and plenty of mascara. You can also add glitter or metallic eyeshadow for a little bit of glam.

Where to Shop for 70s Fashion

Who doesn’t love a good throwback to the disco era? From bell bottoms to platform shoes, the 70s fashion is making a comeback and it’s not hard to see why. Whether you’re looking to add a few 70s inspired pieces to your wardrobe or go all out with a full retro look, here’s where you can find the best 70s fashion.

Retro Clothing Stores

If you prefer to shop for your fashion the old fashioned way, then head on over to your nearest retro clothing store. These physical stores specialize in vintage clothing from the 70s era. The good news is that 70s fashion is making a comeback, so there’s a higher chance of finding authentic pieces. Not only will you be able to get your hands on some classic 70s fashion, but you’re also shopping sustainably as retro clothing stores are all about reusing and recycling.

Online Second-Hand Stores

If you can’t find a retro clothing store nearby, then don’t fret. You can still find authentic 70s fashion pieces online. Online second-hand stores such as ThredUp and Poshmark have an extensive selection of vintage clothing from the 70s, and you’re guaranteed to find a piece that suits your style. Plus, buying from second-hand stores not only saves you money, but it’s also better for the environment.

Modern Brands with 70s-Inspired Collections

If you’re looking for 70s fashion with a modern twist, then check out brands that offer 70s-inspired collections. Brands such as Free People and Urban Outfitters are known for their 70s inspired fashion. These modern clothes still incorporate the essence of the 70s era but with a contemporary take, so you can expect to wear them beyond just a themed party.

DIY Your Own 70s Fashion

Finally, if you can’t find exactly what you’re looking for, then why not take a stab at DIYing your own 70s fashion. With the right materials and some creativity, anyone can upcycle their clothes into a 70s-inspired look. All you need is some bell bottoms, tie-dye or embroidery materials, and voila, you have your own personalized 70s fashion piece.

These are just a few places where you can find 70s fashion. Whether you choose to go retro or add a modern twist to your look, have fun with it, and embrace the groovy style of the 70s.

Caring for Your 70s Clothing

If you’re lucky enough to own a piece of vintage or retro 70s clothing, you’ll want to ensure that it stays in great condition for years to come. By following these simple tips, you can help prolong the life of your beloved vintage items.

Washing and Drying

When it comes to washing your vintage clothing, always follow the care instructions on the label if there is one. If there isn’t one, make sure to hand wash in cold water with a gentle detergent. Avoid using bleach or fabric softeners, as they can damage the fibers of the fabric.

When it comes to drying your vintage pieces, air drying is the best option. Avoid using a dryer, as the heat can shrink, fade, or damage the fabric. Instead, lay the piece flat on a towel and reshape it if necessary.


Proper storage is key to prolonging the life of your 70s clothing. Make sure to store your items in a cool, dry place away from direct sunlight. Avoid hanging your items by the shoulders, as this can cause stretching or deformities in the fabric. Instead, fold the item and store it in a drawer or on a shelf.

If you’re concerned about moths or other pests, consider using mothballs or other deterrents. Just be sure to keep them away from your clothing, as they can leave a strong odor.


If you notice any tears or rips in your vintage clothing, try to repair them as soon as possible to prevent further damage. You can take the item to a professional tailor, or try to repair it yourself with a needle and thread. Just be sure to use a color that matches the original fabric as closely as possible.

If the damage is more extensive, such as a large tear or hole, it may be best to take the item to a professional for repairs.

Investing in Quality

The best way to ensure that your 70s clothing lasts for years to come is to invest in quality pieces. Look for items made from high-quality fabrics and with attention to detail. These pieces may be more expensive up front, but they’re likely to last longer and be a better investment in the long run.

Conveying Confidence with 70s Fashion

Women’s fashion of the 70s was characterized by bold color choices, daring prints, and daring styles. The fashion reflected a general cultural shift with women seeking to break free from traditional roles and express themselves in new ways.

Empowerment through Fashion

The fashion of the 70s granted women the power to express their individuality in a way that had not been seen before. Bold prints and colors allowed them to stand out and make a statement. One of the most significant changes in fashion during this period was the introduction of pants as an acceptable form of clothing for women. This represented a significant shift as women were traditionally expected to wear skirts or dresses. By wearing pants, women were empowered to move freely and engage in activities that had previously been off-limits to them.

Key Elements of 70s Fashion

If you’re looking to channel the confidence and style of the women of the 70s, here are some key elements to incorporate into your wardrobe:

  • Bold Prints: Add a pop of color to your wardrobe with vibrant prints.
  • Flared Pants: Embrace the trend that changed the course of fashion history.
  • Platform Shoes: Add some height and glamour to your outfit.
  • Maxi Dresses: Opt for a long, flowing dress with a feminine print.
  • Wide-Legged Jumpsuits: Make a statement with a bold jumpsuit in a daring print.
  • Floppy Hats: Accessorize with a wide-brimmed hat to add a touch of sophistication to your outfit.

Final Thoughts

When you embrace the fashion of the 70s, you’re embracing not just a particular style, but also the spirit of empowerment and individuality that fueled the decade. With its bold colors, daring prints, and unique styles, 70s fashion inspires us to be confident and unapologetically ourselves.

Frequently Asked Questions

Questions Answers
What are some essential fashion items to complete the 70s look? Some essential fashion items to complete the 70s look are bell-bottom jeans, crochet tops, platform shoes, and bold patterns.
Can the 70s look work for different body types? Yes, the 70s look can work for different body types. It all comes down to finding the right pieces that flatter your body and make you feel confident.
What hairstyles were popular in the 70s? Hairstyles like the shag, feathered layers, and long, straight hair with a middle part were popular in the 70s.
What colors were popular in 70s fashion? Colors like mustard yellow, burnt orange, and olive green were popular in 70s fashion.
What kind of accessories should I wear with 70s fashion? You should wear accessories like large hoop earrings, fringe purses, and statement sunglasses with 70s fashion.
Can I mix modern and 70s fashion? Yes, you can mix modern and 70s fashion. It’s all about finding the pieces that work well together and give you the look you want.

Thanks for reading!

Thanks for taking the time to read about how to get the groovy 70s look with women’s fashion! Don’t be afraid to experiment with bold patterns, fun accessories, and retro hairstyles. Visit us again for more fashion tips and inspiration!

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