70s Fashion for Women: A Retro Look Revival

Step back into the past and experience the groovy feeling of the 70s with the fashion styles that have been revived in recent years. The bell-bottom pants, paisley prints, and oversized floppy hats that were once the talk of the town are now back in trend. The 70s was all about experimenting with fabrics, prints, and colors, and that is exactly what the fashion industry is doing today. In this article, we will be exploring the 70s fashion trends for women that have been brought back to life.

70s Fashion for Women: A Retro Look Revival
70s Fashion for Women: A Retro Look Revival

The Origin of 70s Fashion for Women

The 1970s was a time of liberation and change, with the women’s rights movement gaining momentum and the sexual revolution in full swing. It was a time when people started to reject the societal norms of the previous generation and embrace new cultural values. One of the most significant manifestations of this cultural shift was the emergence of the fashion trends of the 70s.

The Influence of Hippie Culture

The roots of 70s fashion for women can be traced back to the hippie movement of the late 60s. The hippies rejected the conventional lifestyle and embraced a free-spirited and bohemian culture that included psychedelic music, drugs, and eastern mysticism. The idea of individualism and the desire to express oneself through clothing became an integral part of hippie culture, and this attitude was reflected in the fashion trends of the 70s.

  • Flowy garments like maxi dresses and skirts, peasant blouses, and bell-bottom pants were popular silhouettes for women during this time.
  • Layering was also a huge part of the hippie style with jackets, waistcoats, and scarves adding a bohemian touch to any outfit.
  • Accessories like long beaded necklaces, headbands, and round sunglasses were also prevalent.

The Emergence of Disco

The second half of the 70s saw the emergence of the disco era that influenced the fashion of women all over the world. Disco was all about glamour, glitz, and flamboyance, and this was reflected in the clothing people wore.

  • Disco fashion for women was characterized by shiny, metallic fabrics such as lamé and lurex.
  • Hot pants, jumpsuits, and wrap dresses were popular disco staples that accentuated a woman’s curves.
  • Platform shoes and boots were also popular as they added height and elongated the legs.

The 70s fashion for women was a reflection of the societal values of that time. It was all about breaking free from the restrictions of the past and embracing a new found sense of freedom. The fashion trends of the 70s continue to inspire the fashion industry to this day, and many fashion houses continue to pay homage to this iconic era.

Key Elements of 70s Fashion for Women

The ’70s had one of the boldest and most colorful fashion eras any decade has ever witnessed. People grew tired of conservative designs and styles, hence the trend became more daring and experimental. The disco culture and the black community played a significant role in introducing new styles and aesthetics, which became mainstream and popularized by celebrities like Cher, Diana Ross, and Farrah Fawcett.

Bell-Bottom Pants

The popularity of flared trousers or “bell-bottoms” peaked in the ’70s. Bell-bottoms have a snug fit through the thighs and flare out from the knees. These pants were typically worn with high-heeled shoes, and they were perfect for dancing the night away in disco clubs. The pants are still in-style in contemporary fashion, albeit with a modern twist.

  • The bell-bottom jeans’ popularity was fueled by John Travolta’s performance in “Saturday Night Fever.”
  • They were made with a variety of materials, including denim, corduroy, and jersey.

High-Waisted Jeans

The birth of the high-waisted trend in the 70s was notable with the “mom” fit or “mom” jeans. The jeans high-waist design helps to create a slimming effect on the waist and tummy area while giving an illusion of longer legs. High-waisted jeans were usually paired with crop tops or tucked-in blouses for a chic and trendy look.

  • Mom jeans were a favorite go-to option and became a new staple in women’s wardrobes.
  • Wide-legged or “cigarette pants” became popular as well and were comfortably paired with high heels or platform shoes.

Platform Shoes

Platform shoes are footwear that have an elevated sole to provide extra height to the wearer. They were prevalent during the ’70s and were worn by both men and women. Platform shoes elevated the wearer and provided a fashionable look to the outfits of the time. Disco dancers favored these shoes as they complemented the flared leg of the bell-bottom jeans perfectly.

  • Platform shoes were made in different styles like sandals, sneakers, or high heels.
  • They were constructed with materials such as leather, velvet, or suede.

Maxi Dresses

The ’70s maxi dress provided a flowy, bohemian style that was an ultimate staple of the decade’s looks. These dresses were made with breathable, lightweight material. Maxi dresses were often vibrant in color and creatively designed with prints and patterns that seem groovy and psychedelic. This dress was perfect for a casual day out or a romantic sunset date.

  • Maxi dresses with various colors, patterns, and designs were widely produced and loved by people of all shapes and sizes.
  • The dresses had flowing silhouettes and were often made with materials such as cotton, linen, or silk.

How to Incorporate 70s Fashion into Your Wardrobe

If you’re a fashion-forward woman looking to revamp your style, then incorporating 70s fashion into your wardrobe is the perfect way to do it. From flares to jumpsuits, platform shoes to fringe jackets, the options are endless. Here are some tips on how to incorporate this retro trend into your wardrobe.

Playing with Vibrant Colors

One of the hallmarks of 70s fashion is the use of bright and bold colors. Incorporating these colors into your wardrobe can add interest and depth, making you stand out in a crowd. Try incorporating bright oranges, yellows, and greens into your clothes, or adding a colorful scarf or accessory to a more neutral outfit.

If you’re not used to wearing bold colors, start small with your accessories. A colorful belt, scarf, or purse can add a pop of color to your outfit and help you get comfortable with incorporating bright colors into your wardrobe.

Integrating Staple Pieces

70s fashion for women was all about the staples, from wide-leg pants to maxi dresses. These pieces not only look stylish but are also incredibly comfortable. You can wear them for a variety of occasions, from running errands to a night out on the town.

When incorporating these staple pieces into your wardrobe, it’s important to strike a balance. You don’t want to look like you’re wearing a costume, so pair your vintage-inspired items with modern pieces. For example, a pair of flowy palazzo pants with a fitted knit top or a cute pair of wedges with a jumpsuit.

Experimenting with Different Textures and Patterns

The 70s was an era of experimentation when it came to fashion, and textures and patterns were no exception. From velvet to corduroy, suede to denim, there were endless options. This decade also gave us some iconic prints, including paisley and tie-dye. Experimenting with different textures and patterns can add depth and dimension to your outfit.

When mixing patterns, it’s important to have one piece that ties them together, such as a color or texture. For example, a tie-dye blouse with a denim skirt or paisley pants with a suede jacket.

Don’t be afraid to mix and match different textures and patterns to add interest to your outfits. Just remember to keep it balanced and not too overwhelming.

Celebrities Who Popularized 70s Fashion for Women

The 70s was a decade of bold fashion choices that swept the world and influenced generations that followed. However, much of the credit for this era’s fashion renaissance can be attributed to the glamorous and iconic women in entertainment who graced TV screens, movie theaters, and concert stages with their signature 70s looks. Here are some of the celebrities that have popularized 70s fashion for women:

Farrah Fawcett

Farrah Fawcett was a household name in the 70s, all thanks to her role in the famous TV series, Charlie’s Angels. Her feathered hairstyle, bell-bottomed jeans, and crop tops became the ultimate inspiration for women who wanted to recreate the casual, yet trendy look of the era. In addition to her hairstyle and clothing choices, Fawcett was also known for her screen presence and charisma, making her one of the most influential women in entertainment and fashion during the 70s.

Diana Ross

Diana Ross was a true fashion icon and trailblazer, known for her unique and bold style. She was famous for her bell-bottomed jumpsuits, sequined gowns, and headscarves, which still inspire fashion designers today. Ross’s fashion choices were not only confined to the stage and screen; she also managed to make a statement with her laid-back, yet gorgeous street style.


Cher was a chameleon in the 70s when it came to fashion, consistently introducing new and daring styles to the world. Her iconic looks included long, straight hair, body-hugging dresses, and lots of metallic accents that gave her a futuristic look. Cher challenged the norm with her fashion choices, creating new trends that have lasted until today.

Marcia Brady

Marcia Brady was the ultimate “it-girl” of the 70s, known also as the quintessential American teen. Her fashion staple included floral dresses, knee-high boots, and pigtails, which have become synonymous with the era of 70s fashion. Many teenage girls looked to Marcia Brady as their fashion muse and wanted to dress like her.

Contemporary Takes on 70s Fashion for Women

If you love the retro styles of the 70s but want to incorporate them into your modern wardrobe, there are several ways to do so. Contemporary takes on 70s fashion for women involve blending classic pieces with modern twists, such as pairing bell-bottoms with crop tops and accessorizing with layered jewelry. Here are five ways to bring the 70s into your everyday outfits:

Bold Prints

The 70s were all about bold, colorful prints, and incorporating them into your wardrobe is a must. Whether you opt for a flowy, retro-inspired dress or printed pants, bold prints add a statement to your outfit.

Denim Everything

From denim jackets to bell-bottom jeans, denim was a staple of 70s fashion for women. In today’s fashion, denim is still a must-have material that can be dressed up or kept casual. You can even go for a denim jumpsuit, a modern take on the classic denim overalls.

Layered Necklaces

Accessories were everything in the 70s. Layering necklaces of different lengths and styles can add dimension to your outfit. Mix and match vintage pieces with modern ones for a unique look that’s all your own.

Jumpsuits and Rompers

Jumpsuits and rompers were popular in the 70s and have made a comeback in recent years. From wide leg jumpsuits to off-the-shoulder rompers, these one-piece wonders can be dressed up for a night out or dressed down for a casual daytime look.

Vibrant Colors

The 70s were all about vibrant colors, and they’re still popular today. Incorporating bold, saturated colors like burnt orange, mustard yellow, and deep green can add a retro feel to any outfit. Don’t be afraid to mix and match colors for a fun, 70s-inspired look.

Where to Find Authentic 70s Fashion for Women

The fashion of the 70s was all about bold colors, unique patterns, and free-spirited style. If you’re looking to embrace this retro look, you may be wondering where to find authentic 70s fashion for women. The good news is that there are plenty of places to look for vintage pieces that will have you feeling groovy in no time.

Vintage Stores

One of the best places to find authentic 70s fashion for women is at vintage stores. These shops specialize in clothing and accessories from decades past, so you’re sure to find plenty of 70s-inspired pieces. You may even be lucky enough to find some original 70s items in excellent condition.

When visiting vintage stores, it’s best to go in with an open mind and be prepared to dig through racks of clothing. Don’t be afraid to ask the store staff for help, as they may be able to point you in the direction of the 70s section or suggest pieces that fit your style.

Thrift Shops

Another great option for finding authentic 70s fashion for women is thrift shops. These stores typically have a range of items, from clothing to home decor, and often have a section dedicated to vintage clothing. While you may have to hunt a little harder to find 70s pieces at a thrift shop, the prices are usually much more affordable than at a vintage store.

It’s important to note that some thrift shops may not have a dedicated vintage section, so you may need to do some extra searching. It’s also a good idea to visit thrift shops in different areas, as the items they carry can vary based on location.

Online Marketplaces

In addition to brick-and-mortar stores, there are plenty of online marketplaces where you can find authentic 70s fashion for women. Etsy and eBay are two popular options, as they have a wide selection of vintage and retro clothing from all eras.

When shopping for vintage clothing online, it’s important to carefully read the item description and look at all of the photos provided. Vintage clothing can often have imperfections or wear and tear, so be sure to ask the seller any questions you may have before making a purchase.

  • Always check the seller’s ratings and reviews before making a purchase.
  • Don’t be afraid to negotiate the price with the seller, especially if the item has been listed for a while.
  • Be sure to check the measurements of the clothing, as sizing can vary greatly from decade to decade.

Overall, there are many options for finding authentic 70s fashion for women. Whether you prefer to shop in person or online, vintage stores, thrift shops, and online marketplaces are all great places to start your search. By embracing the bold and unique styles of the 70s, you’ll be sure to stand out from the crowd and make a statement with your fashion choices.

Frequently Asked Questions

Questions Answers
Q: What were some popular 70s fashion trends for women? A: Some popular 70s fashion trends for women included bell-bottom jeans, platform shoes, maxi dresses, jumpsuits, and floppy hats.
Q: Can I find 70s-inspired clothing in stores today? A: Yes! Many fashion designers and brands have created retro collections inspired by the 70s, so you can find these styles in stores and online.
Q: How can I style 70s fashion for a modern look? A: You can mix and match 70s-inspired pieces with current trends for a more modern look. For example, pair wide-leg pants with a crop top or layer a denim jacket over a maxi dress.
Q: Are there any makeup trends from the 70s that I can try? A: Yes! Try a bold winged eyeliner or a natural-looking lip gloss for a 70s-inspired makeup look.
Q: Can 70s fashion be worn by all body types? A: Absolutely! There are 70s-inspired styles that can flatter any body type, including high-waisted pants, flowy maxi dresses, and wrap dresses.
Q: Can I incorporate 70s fashion into my work wardrobe? A: Yes, you can! Opt for more subtle 70s-inspired pieces, like a flowy blouse or wide-leg trousers, and pair them with tailored pieces, like a blazer or pencil skirt.

Thanks for Stopping By!

Thank you for taking a trip down memory lane and learning about 70s fashion for women. We hope this article inspired you to incorporate some of these retro looks into your own wardrobe. Don’t forget to check back for more fashion tips and trends in the future!

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